Project Description

Critical Consumer – Frankfurt as a “Fair” City…

Frankfurt is the ideal city to highlight both the positive and negative aspects of our modern consumerism and to question it.

In the Zeil, the shopping street with the highest turnover in Germany, we will examine and scrutinize the different approaches taken by different brands. What is really in a bar of chocolate? Does buying one brand over another really make a difference? We examine what we can actively do to enjoy shopping without it costing the earth.

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